These posts will not be used in Instagram ads.The posts will not be shared with any other social network.The posts will not be shared to Instagram Stories.We will adhere to a few guidelines regarding the posts: Likewise, here are some examples of Instagram images without text: Here’s a sample of some of the images with text: The well-established accounts used for this test vary in industries: This gives us 49 images of each category to compare the results. How We Tested Instagram Images With and Without TextĪcross seven different Instagram accounts, seven posts with and without text on images were posted. Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify Hypothesis: Instagram images without text receive more reach and engagement. So, I’m basing my hypothesis on the results we saw on our former photos vs graphics test. Many sites recommend placing text on Instagram photos because it stands out, but have no data to back up such claims. You’ll find lots of articles on how to put text on photos and create eye-catching graphics, but nothing supporting or refuting the claim that photos with text on them outperform standard photos on Instagram. I searched countless blogs to find some data-based research others had done testing photos with or without text on Instagram but came up empty. Keep in mind 90% of Instagram users follow at least one business account, maybe it’s yours. (After all, that’s why they pay you the big bucks!) You as the Social Media Manager need to figure out ways to get more eyeballs on your Instagram content. These comments led us to research Instagram activity and test whether or not adding text to an Instagram image post makes a difference. A rumor probably spread by some “guru” that tried it once and got success. We found that photos outperformed the text-only images, but it brought up lots of follow-up questions regarding text on Instagram images.ĭuring our weekly Social Media Lab LIVE show, a few viewers brought up the idea that photos with text overlaid on them were performing better for them or some believed that rumor. Last year, the Social Media Lab ran a test comparing photos vs text-only graphic images. Just choose your own font from your device and upload it to use it.Catching the attention of users on Instagram has never been more challenging. You can even upload your own fonts to the editor and use them to add the text. Who needs Photoshop?!Īdd falling rain to an image. Put an Image in Text, including a drop shadow and with transparent background. Make the background of an image transparent by simply clicking on the colour that needs to become transparent. Make an image Transparent with the Transparency tool. Your imagination is the limit to create nice dynamic images. Editing an image here is so easy and fast that starting Photoshop takes longer.Īdd an animated image onto a static background or add falling snow onto a picture. With the opacity setting you can blend images the way it suits you most. Merge two images together or blend multiple images. With the shadow option you can add different kind of shadow colours and blurs to the text. With extra options you can add a border around your text and make the text follow an arc path so it looks like text around a cricle. Also add text to animated images is simple and fast. With the Text Tool you can add text to your images. These features work on all image formats, even on animated GIFs and transparent PNG's All basic functions are available: Cut, Resize and Crop.
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